Next Project
Academia English & Writing Centre
Client
B3 Burger Beer Bistro
Sector
Food & Beverage
Scope of Work
- Branding
- Strategy
B3 is a beer, burger bistro in Singapore. We were approached to create the full brand narrative, brand naming, direction, collateral and tone of voice for the brand. We wanted to translate a modern yet nostalgic brand. Earth tones and a series of elegant fonts were carefully selected to bring out a presence that is quiet yet confident. The final result has refinement and pragmatism stitched into its details and finishing, portraying maturity and confidence with a touch of inspiration.
The identity strikes a balance between raw and sophisticated, cultivating a monumental but classy aesthetic.
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