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Tonic X
Client
Nosh & Co.
Sector
Food & Beverage
Scope of Work
- Branding
- Strategy
In an age where cutting-edge is growing dull, contemporary comfort take us back to a simpler time. Located on the leafy slopes of Rochester Park, Nosh brings to mind the rustic, specialising in contemporary comfort food that brings a modern perspective to a romantic, pastoral setting.
When Nosh saw the need to refresh its brand and identity, they tasked us with the job of creating a brand identity system including logotype, symbol, stationery, menus, PR materials and website. The logotype was designed in a bold serif typeface with considerable weight. Uneven ink stamp and embossing stamp add a humanistic sensibility to the clean presentation and give a subtle but distinctive character to the brand. The usage of dark green and application of leaves and foliage as the main pattern reflected the brand’s bold yet delicate approach to its dining space, applications of fabric and craft paper unifies this entire concept, delivering an authentic impression.
A New Identity
The new identity aims at shifting the perception of the area and brings a sense of inclusivity and community.
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