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Academia English & Writing Centre
Education
Academia English & Writing Centre represents a triumvirate of perspectives derived from the institutions that set the global educational agenda. We wanted to find a balance between an unobtrusive design with clean aesthetics that would also be also playful, exploratory and inspiring; with this exquisite balance in mind, we explored the usage of blue and grey tones with copper foil to make the collaterals seem regal, yet warm. The clean typography with a heavy-weighted serif is an allusion to this educational organisation that conveys both prestige and authenticity. A tactile, textured fabric paper on the paper is nostalgic, reminding us of old-school designs where quality mattered. So too our design conveyed the spirit of Academia, a place where quality, authenticity and the intrepid pursuit of knowledge come together beautifully.
Behind the brand idenity are the books which influenced it. Classics such as “A Clockwork Orange,” ″Oliver Twist” and “1984.” Mary Shelley’s “Frankenstein” was inspired by each of her parents — William Godwin’s “An Enquiry Concerning Political Justice” and Mary Wollstonecraft’s “A Vindication of the Rights of Women.”